MATTIE Yoes

Originally hailing from the oh so charming town of Beaumont, Texas, I traded my Lone Star State status to become a Texas Tiger when I made the leap to Baton Rouge to pursue my college career at LSU.

Graduating with a Bachelor of Arts degree in Digital Advertising from the prestigious Manship School of Mass Communication was a milestone, but the adventure didn't stop there. During my college years, I gained valuable experience as a social media intern at Otey White and Associates, where I entered the world of digital advertising. The challenges of 2020 didn't hold me back; in fact, they opened doors to a unique opportunity.

In September 2020, I landed an internship at Torapath Technologies, a company that offers both IT services and digital marketing. Excited by the prospect of immersing myself in the marketing industry, I took on the challenge wholeheartedly. Fast forward to today, I've transitioned from an Online Presence Strategist to a Content Marketing Strategist, then as a Creative Coordinator, and now, I proudly fulfill the role of the Director of Creative Influence.

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Being a Texas Tiger is a big part of who I am, but there's more to me than meets the eye. I'm a firm believer in the power of creative outlets, and you'll often find me engrossed in activities like painting, baking, diving into a good book, exploring new restaurants, planning my next adventure, and, of course, obsessing over my latest hyper fixation project.

Now, let's talk about a few off-the-resume highlights that I hold near and dear. Ever heard of Diet Coke's Nice List? Well, guess who found a spot on it during the 2021 Christmas season? Yours truly! (And yes, I have the Insta DM to prove it!) Oh, and there was that brief LinkedIn connection with Vanessa Hudgens—until her marketing team caught wind of it and hit the "unadd" button. No hard feelings, though; I always related more to Sharpay Evans anyway.

So, buckle up and join me on this rollercoaster of creativity, career growth, and maybe a sprinkle of celebrity LinkedIn connections. It's a wild ride, and I can't wait to share it all with you here! Cheers to new beginnings and exciting adventures! 🚀✨